As a Contractor how do you decide where to direct your sector skillset capabilities and marketing focus?

Question

Do you stick with your existing core strengths and track record?
Do you target the sectors most prevalent in current and upcoming tender opportunities?
Do you look at where investors (either private developers and/or public sector) money is being allocated?
Do you simply cast your net wide and take a largely opportunistic approach?
Or do you consider a mix of above, or other strategies?

An interesting article below from Bisnow publication may help or hinder your approach!

https://www.bisnow.com/london/news/retail/landsec-and-fraser-two-faces-two-approaches-2024-shopping-centre-investment-122428?utm_source=outbound_pub_16&utm_campaign=outbound_issue_74027&utm_content=outbound_link_2&utm_medium=email

Isobel Croxon · Answer

Hi Steve!

As far as marketing goes within the construction industry, I would say definitely focus on what you are good at - It’s important to be familiar with exactly who your customer base is (whether thats B2B or B2C) and exactly what they look for when it comes to a construction businesses’ presence on social media and online in general. Different platforms require different content to get your profile out to the right people, so I would say take your time to research the different digital marketing techniques.

In response to your questions, it is a mix of all points! And lots of trial and error - try different approaches, and use analytics and of course amount of lead generation to work out exactly which strategy works, (it will be different for all businesses, all content, and all platforms!) as there is not a one-size-fits-all approach.

Best of luck!

As a Contractor how do you decide where to direct your sector skillset capabilities and marketing focus?

business-strategy

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skills

marketing

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Steve Hardy

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